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Weekly Roundup: Financial, Auto, and Travel Industries Rebound Despite Hurdles

Screen Shot 2021-12-17 at 3.04.21 PMCertain industries were hit especially hard by the global pandemic and subsequent challenges, including travel restrictions, supply chain problems, and inflation woes. However, a recent study shows that the financial, auto, and travel industries are bouncing back. Still better news, retail sales are outpacing initial forecasts, and global ad spend is on the rise. We cover it all in this week’s roundup of marketing news from around the web.

Call It A Comeback: Ad Age Study Shows Financial, Auto, Travel Spend Rebounding In 2021 – InsideRadio

Financial services, automotive and travel advertising, all of which were negatively impacted by the worst of the pandemic in 2020, have shown significant spending gains this year, according to Ad Age Datacenter's just-released annual review of the world's largest advertisers. <<<Read More>>>

NRF Economist Says Holiday Shopping Could Beat Forecast Despite Inflation and COVID-19 – National Retail Federation

Holiday retail sales during November and December could now grow as much as 11.5 percent over the same period in 2020. That would exceed NRF’s forecast that holiday sales would be up between 8.5 percent and 10.5 percent. 
 
The initial forecast was made in late October, when late-summer growth in COVID-19 cases was still a key factor and before October retail sales data was released. October retail sales as calculated by NRF were up 10.5 percent year-over-year as many consumers started holiday shopping earlier than ever this year because of concerns over supply chain disruptions. <<<Read More>>>

Weekly Roundup: Ad Spend Is on the Rise – Bonneville Bay Area

The robust recovery in overall global and U.S. media spending this year returns markets to their pre-pandemic levels. Retail media ad spend continues to be one of the fastest-growing segments. So what does this mean for your marketing? <<<Read More>>>

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:    

Advertising for Business Owners: Everything Old Is New Again 
Weekly Roundup: It's Never Too Early to Prepare for the Holidays 
Weekly Roundup: Social Media - The Magic Formula for Holiday Success 

 

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

Recent Posts

3 Personal Injury Marketing Tactics that will Boost Your Reputation

Marketing a personal injury firm is not as straightforward as marketing other services. You can spend thousands of dollars promoting your law firm and getting plenty of leads, yet only a handful convert. Besides, fewer people need personal injury litigation services than other specialized firms. It's a stiff competition for a relatively smaller market. You need results-focused personal injury marketing tactics to win over your competition and get more clients. You can also effortlessly reach your target market online to boost your reputation and increase your client base.   Here are some practical tactics for successful digital marketing campaigns. 

Don't Be a Roadside Attraction: This Secret Marketing Strategy Beats Billboards Every Time

Billboards are still a staple of personal injury marketing campaigns for a reason: U.S. drivers logged 3.23 trillion miles last year. With travel back on the rise, more people are on the roads providing a greater audience for your ads.  

Weekly Roundup: Netflix Ads, Shopping Small, and Streamlining Your Digital Marketing

Are Netflix ads in our future? According to recent reports, it seems likely. Rising subscription costs, a decline in subscribers, and password sharing are resulting in lost revenue, so the streaming giant is reported to be accelerating the move to an ad-supported (aka cheaper) option.