Bay Area Marketing & Advertising Blog 

Bonneville Bay Area

Bonneville Bay Area

Subscribe to the Bonneville Bay Area blog to find all sorts of Bay Area marketing trends, tips, best practices, and advice. It’s a resource for business owners and marketers who are looking for an extra competitive edge. We hope you learn something, enjoy!

Recent Posts:

Radio Endorsements: Here's What Not to Do

According to a Nielsen report, radio still commands the highest shares of collective trust in advertising. Given the portability of radio, marketers can reach their target audience on the go and at their convenience, allowing them a competitive edge over their competitors. 

3 Steps to Make Radio Endorsements Work for Your Brand

Chances are that you not only have a radio station you prefer over others but a favorite radio host. They are engaging, funny, and relatable. You may have even met them at a community event. When a trusted radio show host recommends a business, product, or service, you take notice. 

Weekly Roundup: Student Loan Relief May Shift College Sentiments

With student loan relief on the horizon, you may find sentiments changing around whether or not pursuing a college education is worth it.   For a fair number of students, a college degree remains a sound lifetime investment, even if it means amassing a sizable amount of debt. The economic returns can still be quite large, with the majority of college graduates out earning workers that take other paths. However, this isn’t always the case, so much so that it’s left a bad taste in borrowers mouths and trickled down to the next generation that thinks, ‘Maybe college isn’t worth it.”  

6 Types of Digital Advertising that Pair Well with Radio

When it comes to marketing, there are a lot of different strategies that you can use. You can try one approach and see how it goes, or mix and match different strategies to create a well-rounded plan. 

Understanding Radio Influencer Marketing and Why It Is So Effective

In the last decade, there has been a dramatic change in how people consume information. With the advent of social media and smartphones, people can access information faster than ever. However, one form of advertising is still thriving: radio influencer marketing. 

Influencer Marketing - Radio Did It First

Influencer marketing is a highly effective strategy for increasing brand awareness and driving sales. In fact, 93% of marketers have used influencers for their marketing campaigns. In 2016, the influencer market totaled $1.7 billion. This year, it is projected to reach $16.4 billion.   

Members Only: Insider Secrets for Credit Union Marketers

Credit union marketers have a lot on their plates. They're responsible for finding new members, retaining existing ones, and growing the credit union's overall footprint. But with so many options and strategies out there, it can be tough to know which direction to take your marketing. 

Meet the OG's of Influencer Marketing

Radio influencers have been around since 1906, when Reginald Fessenden, a Canadian voice, produced a one-hour talk show and music. Today, radio is uniquely personal and invokes listeners' imaginations by creating mental images around broadcast sound. Radio is the soundtrack to our lives, and creates an emotional connection that other advertising mediums simply cannot recreate.  

10 Big Questions Credit Union Marketers Should Be Asking

Every year marketing departments are under constant pressure to improve their performance and prove the ROI of their efforts. Credit union marketers are no exception. In the past, credit unions successfully reached customers through offline marketing methods. There was little progress towards digitization, leading to a lack of solid digital marketing strategies. 

Two Secrets to Credit Union Success: Big Data and Personal Relationships

Personalizing your digital marketing campaigns is the key to your success as irrelevant marketing messages are quickly dismissed, ignored, deleted, or worse, blocked. You must show the targeted recipient that you know something about their interests, preferences, or needs to capture their attention. Then you have to keep them engaged with relevant content and communication.  

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