Bay Area Marketing & Advertising Blog 

In an environment where retailers and small businesses are facing pandemic-driven labor shortages, radio is standing out as a winning recruitment marketing solution. Competition is fierce for talent, and it’s getting tougher to stand out from the crowd. With the holidays rapidly approaching, many businesses are finding themselves needing to up their hiring game. This week’s roundup of recruitment news from around the web shows that adding radio to your recruitment marketing plans might just be the way to go.

US adults are spending the majority of their time with terrestrial radio versus podcasts and streaming platforms. Affluent audiences are taking to the airwaves. And radio remains one of the most cost-effective ways to reach audiences. Catch up with the latest in radio marketing in this week’s roundup of interesting news from around the web. Enjoy!

US auto's digital ad spend is on the mend in 2021 and forecasted to grow to $19 billion by 2023. Radio remains a prime advertising medium for auto dealers to build brand awareness regardless of what vehicle adult heavy radio listeners are planning to buy. And digital marketing has a massive ROI, even more so when combined with radio as part of an overall marketing strategy. Shift your auto marketing strategy into high gear with the latest advertising news from around the web.

Researchers have discovered that radio, podcasting, and music streaming are processed differently in the human brain and should be treated differently when it comes to your marketing strategy. Take note: AM/FM remains the dominant audio choice among adult listeners and offers distinct advantages for advertisers. Learn how the brain works on audio when you dive into the research featured in this week’s roundup.

When creating your marketing strategy, it’s crucial to consider your target audience and myriad tactics for reaching them – especially in today’s fragmented ecosystem. This week’s roundup of news from the web explores how digital media has brought targeting to a new level. Plus, we dive into the power of radio in reaching audiences where they spend their time, both in person and online. Read on to discover what this means for your marketing.

With the right tactics, streamlining your digital marketing efforts can bring success to your brand. This is because it's cost-effective to create and maintain, offers access to a wider range of your target audience, and allows you to connect with them on a deep level anytime and anywhere. Plus, your results can always be tracked and measured for more informed decision-making in the future.

Reaching your target audience, increasing brand awareness, and building or maintaining relationships with your consumers are all achievable marketing goals. They’re also some of the biggest challenges for brands.

For businesses to stay top of mind year-round, it’s important to consistently market to your target audience - even during the quiet months. Rather than becoming lax over a seasonal lull, it’s an opportune time to evaluate current strategies and refocus your message to attract leads. Marketing in 2021 may need to be more aggressive to retain consumers’ attention. This translates to being more creative with marketing efforts.

With so many ways to deploy your digital marketing tactics, your efforts can quickly become disorganized and misaligned. However, there are ways to take a streamlined approach to optimize your campaigns. Many businesses make the mistake of choosing the wrong tactics or utilizing too few of them, but the fact is that you don't need to know everything in order to succeed. The key is knowing which tactics work best for your business and how to deploy them effectively.

We enjoyed bringing you great content in 2020, and we're even more excited to do so in 2021! We have a feeling that the coming new year is going to be great for businesses. The marketing world can be confusing and overwhelming, we get it, but it shouldn't be. With the right information, you'll be able to plan your marketing strategies with confidence. Our goal is to deliver educational content and resources regarding marketing trends, tips, and best practices to help you grow your business. Take a look back at our top 5 blog posts on marketing from 2020, you'll love it!