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Weekly Roundup: What Happens When the Forces of Auto, Radio, and Digital Combine?

hand holding a digital image of a car schematicsUS auto's digital ad spend is on the mend in 2021 and forecasted to grow to $19 billion by 2023. Radio remains a prime advertising medium for auto dealers to build brand awareness regardless of what vehicle adult heavy radio listeners are planning to buy. And digital marketing has a massive ROI, even more so when combined with radio as part of an overall marketing strategy. Shift your auto marketing strategy into high gear with the latest advertising news from around the web.   

US Auto Industry Slingshots Back From 2020 Losses - eMarketer 

The US auto industry's digital ad spending is forecasted to rebound completely from 2020's pandemic-propelled losses, allowing for a full recovery in ad spending by the end of 2021. This year, auto will more than make up for the drop of $1.22 billion in digital ad spending it lost in 2020. <<<Read More>>> 

 

Radio Connects Auto Dealers With New, Used Buyers. - InsideRadio 

According to Automotive News, despite microchip shortages and other supply-chain issues, total sales of new light vehicles during the first half of 2021 increased 29.3% YOY. People want to buy new and used vehicles. Radio is where dealers can connect with heavy radio listeners (180+ minutes during an average day) who plan to purchase a vehicle. <<<Read More>>> 

 

The Secret To Integrating Your Digital Campaign with Radio 

Digital marketing has several important benefits for your business. Not only can it help expand your reach, but it can also provide you with the ability to reach your customers where they are consuming content online. Google Ads, for example, have an average ROI of $2 for every $1 spent.  

Combining digital marketing with your radio campaign greatly enhances effectiveness. Radio alone can deliver as much as a 12:1 ROI. With 93% of adults over 18 listening to the radio weekly, it proves that radio remains an advertising powerhouse. Integrating your digital campaign with radio is the secret to success. <<<Read More>>> 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

An Introduction to Programmatic Advertising 

10 Reasons Why You Need Digital 

How to Streamline Your Digital and Radio Marketing Campaigns 

Unleash the Power of Radio Advertising Through Integrated Campaigns

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Steve DiNardo
Steve DiNardo
With over two decades of experience in Bay Area marketing & media, Steve DiNardo has helped hundreds of local clients solve their marketing problems. His experience in multi-platform marketing includes the creation of iconic experiential, digital and traditional media properties.

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