When creating your marketing strategy, it’s crucial to consider your target audience and myriad tactics for reaching them – especially in today’s fragmented ecosystem. This week’s roundup of news from the web explores how digital media has brought targeting to a new level. Plus, we dive into the power of radio in reaching audiences where they spend their time, both in person and online. Read on to discover what this means for your marketing.  

Ad Targeting 2021 - Living with Uncertainty and Fragmentation - eMarketer 
Digital media—and especially programmatic methods of transacting—have brought never-before-seen levels of targeting to advertising. After years of threats to marketers’ standard operating procedures, a new targeting landscape is slowly but surely emerging. <<<Read More>>> 

Radio Reaches Women Shopping for Apparel In-Store and Online – Inside Radio 

Silverback Strategies’ post-2020 holiday shopping season consumer survey found almost as many respondents said they shopped for apparel in-store (68.3%) and online (59.5%). 

Radio reaches significant percentages of women 18+ who shopped for clothing in-store or online during the past four weeks, according to data from five representative 2021 market/consumer surveys from The Media Audit. So, what does this mean for your marketing? <<<Read More>>> 

What Does it Mean to Reach the Right Person at the Right Time? - Bonneville Bay Area 

Conducting research on your target audience before planning a campaign can help you to create ads that best speak to their needs, interests, and pain points. Rather than running ads you assume are compelling or interesting, think about your target audience’s age group, what their needs and pain points are that are likely to drive interest in your products or services, and how you can create messaging that will relate to them.  

Advertising to the right person is crucial. If you don’t know who your audience truly is, there are a variety of ways that you can find out. <<<Read More>>> 
 

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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

25 Questions to Ask Your Target Audience for Better Marketing Results 

4 Tactics for Utilizing Radio Effectively 

Unleash the Power of Radio Advertising Through Integrated Campaigns 

Effective Ways to Identify and Meet Consumer Needs 

The Power of Geo-Targeted Marketing