Bay Area Marketing & Advertising Blog 

If you want to know how well your marketing efforts are doing and identify areas needing improvement, analytics are key. Interpreting marketing analytics is integral to improving ROI and gaining insight into how your campaigns are performing. Unfortunately, most businesses struggle with making sense of data in a way that will improve their bottom line.

Programmatic advertising is experiencing a surge in popularity that's only going to increase. eMarketer predicts that nearly 88% ($81 billion) of all digital display ad spend in the U.S. will go toward programmatic advertising. If you want to take advantage of this lucrative opportunity, it's important to know more about what programmatic advertising is and how it works.

The quality of your ad campaign depends on your choice of vendor. With many options available on the market, it can be tough to decide which company will best contribute to your success.

Video marketing has skyrocketed over the years, and a growing number of businesses are doing what they can to use it in their marketing. As of 2020, 85% of businesses use video as a marketing tool, according to HubSpot's State of Video Marketing report.

Endless ways exist to create a perfect advertising campaign, and a perfect ad campaign for your business will not look like an ad campaign for any other. What perfect campaigns all have in common is that they supply enough touchpoints to create a full customer journey.

By 2060, the non-Hispanic white population will constitute only 44% of the United States population. Meanwhile, minority groups in the U.S. have a combined buying power of $3.9 trillion.

Streamlining your digital and radio marketing campaigns can enhance your success rates and help you see a higher overall return on your marketing investment. Unfortunately, it's sometimes easier said than done. Digital and radio may seem like dramatically different types of ads. If you don’t work with a media partner, it can be hard to translate your vision into a cohesive marketing campaign.. However, by properly organizing your marketing processes, you can streamline your digital and radio marketing efforts and ensure your campaign's success.

Digital marketing has several important benefits for your business. Not only can it help expand your reach, but it can also provide you with the ability to reach your customers where they are consuming content online. Google Ads, for example, have an average ROI of $2 for every $1 spent.

In today's online world, digital marketing is more important than ever. Consumers are increasingly making a large percentage of their purchases online. Around 81% of shoppers do research online before they make a purchase, especially a major purchase. Digital marketing has an average ROI of 122%, making it a highly effective strategy for reaching consumers and providing them with more information about your brand.

Testimonials and endorsements are invaluable assets for any business. Even if people don't know the person behind the testimonial, they are far more likely to trust genuine, positive testimonials. However, the power of testimonials from strangers is nothing compared to endorsements from people your audience recognizes and trusts, including their favorite voices and personalities that speak to them every day over the radio.