With the right tactics, streamlining your digital marketing efforts can bring success to your brand. This is because it's cost-effective to create and maintain, offers access to a wider range of your target audience, and allows you to connect with them on a deep level anytime and anywhere. Plus, your results can always be tracked and measured for more informed decision-making in the future.
OTT advertising has been growing exponentially as more people turn to streaming platforms to consume content, replacing (or in addition to) traditional TV consumption. Due to this fact, there has also been a surge in OTT ad spend. According to research reported by Forbes, not only was OTT advertising strong in 2020, but it's gaining momentum. Ad spend hit $9 billion in the U.S. (up 28% YOY) and is expected to reach $14.6 billion by 2023.
Reaching your target audience, increasing brand awareness, and building or maintaining relationships with your consumers are all achievable marketing goals. They’re also some of the biggest challenges for brands.
Digital marketing is a necessity today for successful marketing campaigns and business growth. Still, you need to do it right if you want to make the most of this potentially invaluable asset. It's important to find a digital marketing partner that can meet your specific needs. Here are ten questions to ask your digital ad provider to get the best results from your marketing efforts.
If you're trying to decide on the right marketing strategy for your business, both direct mail and digital marketing have their advantages. However, you might be uncertain about which campaign is right for your business. In most cases, digital marketing offers more benefits than direct mail, but both can be effective when used as part of an integrated marketing approach.
Programmatic advertising is the process of using computer software to purchase targeted ads. Advertisers everywhere are using this method because it saves valuable time, costs less, and uses real-time data to attract leads. Programmatic advertising can become an invaluable part of your marketing strategy, especially if you follow these tips.
If you want to reach your audience online, programmatic ad buying can be a lucrative opportunity. Programmatic display advertising is becoming increasingly popular, and it's only going to get bigger. In 2019, advertisers spent almost $60 billion on programmatic digital display ads in the U.S., and that number is expected to grow to $95 billion by 2022. If you're not using programmatic display ads for your business, you're missing out on a vast market.