Bay Area Marketing & Advertising Blog 

Weekly Roundup: Is Influencer Marketing the Wave of the Future?

Are brands' original TikTok sounds the newest evolution of the jingle? While musical branding is nothing new, marketers are now turning to the social media platform TikTok with unique songs to add to the leading app’s sounds. Music is a big part of TikTok culture, and some big brands are leaning into the fad.  

Weekly Roundup: Student Loan Relief May Shift College Sentiments

With student loan relief on the horizon, you may find sentiments changing around whether or not pursuing a college education is worth it.   For a fair number of students, a college degree remains a sound lifetime investment, even if it means amassing a sizable amount of debt. The economic returns can still be quite large, with the majority of college graduates out earning workers that take other paths. However, this isn’t always the case, so much so that it’s left a bad taste in borrowers mouths and trickled down to the next generation that thinks, ‘Maybe college isn’t worth it.”  

Weekly Roundup: Navigating Digital Marketing while Leveraging Traditional Media Ads

If you’ve noticed that we talk a lot about combining radio and digital, there’s a good reason why: it works.   As college football season gets underway, a new study finds that listeners are more likely to notice brands that advertise on the radio. Navigating the third-party cookie world is getting more nuanced, all the more reason to look for a partner that can stay on top of things. Discover this and more in our weekly roundup below.  

Weekly Roundup: Targeting Homeowners with a Personalized Digital Strategy

As more and more homeowners seek to create the perfect oasis, marketers are taking an increasingly targeted approach. Brands are looking to reach homeowners with digital and social ads, and they’re increasingly discovering that consumers prefer personalized emails. The home improvement and marketing industries are fiercely competitive, so it’s imperative to work with a partner that understands the nuanced details that truly matter. Dive into our weekly roundup to discover more! 

Weekly Roundup: Battle Inflation with Digital Marketing

It may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation woes. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.  

Weekly Roundup: Radio Dominates as the Top Reach Medium

When it comes to reaching consumers in the car, on the go, and close to the point of purchase, radio dominates. Recent data shows that radio retains its dominance as the top reach medium and attracts a more diverse audience. And when you incorporate diversity reach into an integrated marketing strategy that combines radio, digital, and influencer marketing, you’ll see an exceptional ROI from your efforts. Learn more as you peruse our weekly roundup.

Weekly Roundup: A Secret Marketing Strategy with a Winning Approach

Ad frequency. Audience engagement. Purpose-driven marketing. There’s a lot swirling around when it comes to your marketing. When considering which route to take, a holistic, integrated marketing approach covers all bases. In this week’s roundup, we dig into some of these tactics, and show you which secret marketing strategy beats billboards every time. 

Weekly Roundup: Radio Remains at the Center of the Expansive Marketing Universe

Turns out, numbers do lie if you don’t know how to analyze them. Much like the infinitely expanding universe, the content marketplace presents a wealth of opportunity for ad buyers. But the myriad platforms, devices, and services can present measurement challenges for advertisers, especially those without the analytical rigor to interpret data. Amidst all the hustle and bustle around digital and big data, radio remains the center of the total audio universe with unparalleled reach. Take a deeper dive in this week’s roundup of marketing news from around the web.  

Weekly Roundup: Are You Targeting the Right Audience?

Radio is the soundtrack to our lives, and more consumers are getting on the road to attend events...which can mean stronger reach for your radio ads. With all the focus on GenZ, one affluent group may be the biggest underdog. But how do you know if you’re targeting the right audience? Answers to this and more in our latest weekly roundup. 

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