Handling the challenges of COVID-19 has been tricky for brands, especially those that rely on humorous ads. During the initial surge of cases, playful brands like Wendy's and Denny's went dark on social media for several weeks. Coors Light pulled its "Working Remotely" ad before it even aired for fear of appearing insensitive about the current situation.
In response to the outbreak of COVID-19, states throughout the U.S. implemented "stay at home" or "shelter-in-place" orders to prevent the further spread of the virus. Now, many of these restrictions are gradually being lifted.
During the current COVID-19 crisis, businesses are looking to connect in meaningful ways with current and prospective consumers. You may need to alter your messaging, or the services you promote, in order to reach your goals and provide benefit to your customers during this unique time. We’re seeing this across the country and across industries, including small and large businesses alike. A small, local pottery studio takes orders online and delivers its products directly to people's doors. A Bay Area real estate company now offers virtual house tours and online consulting in ways they never did before.
Dive into the latest trends shaping traveler preferences and industry strategies. From the shifting priorities of Generation Z to the impact of social media on destination choices, travel brands, and agencies are navigating a dynamic landscape to meet the evolving needs of travelers. Join us as we uncover the key statistics and insights reshaping the travel industry and explore how brands can adapt to stay ahead in this rapidly changing environment. Keep reading to stay informed on the latest travel trends and insights.
In this week's roundup, we explore what you need to know about the Mental Health app marketing landscape. As technology continues to evolve, mental health apps have emerged as invaluable tools for promoting well-being and providing support to those in need. However, with the growing number of apps available, effectively marketing yours to reach your target audience is crucial. In this weekly roundup, we'll explore essential strategies to successfully market your mental health app and insights from around the web.
Welcome to our Weekly Roundup, where we delve into the dynamic world of Google Ads to bring you the freshest updates, insights, and trends shaping the digital advertising landscape. In this edition, we'll explore the latest features, strategies, and industry developments that can empower businesses and marketers to maximize their advertising efforts on the world's most prominent search engine platform. From algorithm tweaks to innovative ad formats, join us as we navigate through the ever-evolving realm of Google Ads with articles straight from the source.
Bonneville Bay Area offers integrated marketing solutions that connect businesses with the right local audience enabling brand awareness, activation in the local community, and overall business growth.