Bonneville Bay Area teamed up with six Bay Area food banks in early May to raise funds and solicit volunteers during a time of extraordinary need. Bay Area food banks have seen a substantial increase in the number of families seeking essential food supplies during the COVID-19 pandemic. Widespread layoffs throughout the Bay Area have increased the need for food in our communities. The recent layoffs have been concentrated among lower-income households, who often live paycheck to paycheck.
In light of the COVID-19 pandemic, local businesses are trying to keep up with current regulations to meet the needs of their consumers. Some businesses have been forced to dramatically change their business practices. Your community members are facing unprecedented challenges--and you want to show that your business is there for them. As a local business, there are several strategies you can utilize to tailor your messaging for the community.