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Weekly Roundup: Secret Marketing Strategies For A Winning Approach

Weekly Roundup A Secret Marketing Strategy with a Winning Approach Ad frequency. Audience engagement. Purpose-driven marketing. There’s a lot swirling around when it comes to your marketing. When considering which route to take, a holistic, integrated marketing approach covers all bases. In this week’s roundup, we dig into some of these tactics, and show you which secret marketing strategy beats billboards every time. 

New Study Illuminates Role Ad Frequency Plays In Audience Engagement - Inside Radio 

How many times does a spot need to run to deliver the client’s desired objective? A recent neuroscience study shows how listener brains experience content peaks and erosion in audio. The study also found that ad engagement climbs with each audio exposure across advertiser categories, audio platforms and genres. <<<READ MORE>>> 

Why Radio Is the Ideal Place to Share Brand Stories – Radio Matters 

Consumers have strong expectations that the brands they choose both support and align with the values that are important to them. Recognizing what drives consumers, brands are laser-focused on living their mission, principles, and ethics. As such, brands market their products and services grounded in that mission and the shared values and beliefs between the brand and its target customers. <<<READ MORE>>> 

Don't Be a Roadside Attraction: This Secret Marketing Strategy Beats Billboards Every Time – Bonneville Bay Area 

Billboards are still a staple of personal injury marketing campaigns for a reason: U.S. drivers logged 3.23 trillion miles last year. With travel back on the rise, more people are on the roads providing a greater audience for your ads.   

However, there is an even better strategy for brand awareness and lead generation. Radio is a widely used and highly effective medium for getting noticed in the personal injury space.   

Combining the visual impact of billboards with their audio equivalent as part of your personal injury marketing strategy creates a synergy that significantly outperforms billboards alone. <<<READ MORE>>> 

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Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

Recent Posts

Weekly Roundup: The Guide to B2B Marketing in 2023

Business-to-business (B2B) marketing has come a long way in the past few years, and as we look ahead into 2023, it's crucial for businesses to stay on top of the latest trends, strategies, and technologies to remain competitive. Whether you're new to B2B marketing or a seasoned pro, keeping up with the latest resources and best practices is essential. In this week's roundup, we've curated a list of the latest and most informative resources to help you stay up to date on B2B marketing.

Data Analytics: How Bonneville Bay Area Uses Data When Designing Digital Marketing Campaigns

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Weekly Roundup: The Latest Buzz on ChatGPT

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