Bay Area Marketing & Advertising Blog 

All Posts

Weekly Roundup: Combat Inflation With Digital Marketing!

InflationIt may seem counterintuitive, but increasing your marketing ad spend can actually help you combat inflation. Americans are finding they need to make more money to keep up with the cost of rising goods, causing them to tighten their wallets. So how can you break through the chatter and show them you’re worth their hard-earned dough? Digital marketing.  

Pricing pain: How brands can adapt amidst inflation - Think With Google 

In this high-inflation world, marketers are faced with the challenge of ensuring their brands can confidently navigate through the turmoil and find smart solutions to satisfy fast-changing customer needs.

There is ample evidence that maintaining marketing spending in a downturn pays back when the economy recovers. But in the short-term, the pressure is on for businesses to adapt, drive efficiency, and maintain sales.

We spoke to a range of industry experts — including marketers and professors — to understand how businesses and brands are navigating the current inflationary period.

<<<READ MORE>>> 

Marketers who cut spend risk losing 15% of their revenue during a recession – newswires 

How to Maintain Advertising Effectiveness in Challenging Times found that 60% of brands that increased their media investment during the last recession saw ROI improvements, according to analyses of hundreds of billions in marketing spend. Brands that increased paid advertising also saw a 17% rise in incremental sales, while those who slashed spend risked losing 15% of their business to competitors who boosted theirs. <<<READ MORE>>> 

How Financial Planners Can Earn the Trust of Gen-Z in the Age of DIY Investing – Bonneville Bay Area 

Financial expertise cannot be replaced, even in the age of DIY investing. That can be a tough sell to the younger generation who've grown up with technology, apps, and how-to videos on virtually every subject. However, not all is lost. Financial planners can earn the trust of Gen-Z, but they must understand how they spend their free time in order to win them as clients.  

Attracting Gen-Z investors starts with an effective digital marketing strategy. This generation has adopted a DIY investing strategy using mobile and web apps. As a result, financial planners must embrace tech as part of their marketing strategy. <<<READ MORE>>> 

Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox!    

We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:  

How to Convince Gen Z (And Their Parents) that College Is Worth It 
7 Ways to Reach the Modern Homeowner with an Integrated Marketing Strategy 
Two Secrets to Credit Union Success: Big Data and Personal Relationships 
10 Big Questions Credit Union Marketers Should Be Asking 

Contact Us | Bonneville Bay Area

Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

Recent Posts

Weekly Roundup: The Top 10 Content Marketing Trends for 2024

Welcome to this weeks roundup! As the digital realm continues to evolve at a rapid pace, staying ahead of the curve in content creation and distribution strategies is paramount for businesses striving to make an impact. In this blog series, we'll explore the latest trends, innovations, and best practices shaping the content marketing sphere this year. From cutting-edge technologies to tried-and-true techniques, join us as we uncover the strategies driving success in 2024 and beyond.

Weekly Roundup: AI's Role in Your Marketing Strategy

In this week's roundup, we explore the intricate realm of AI utilization for marketers, delving into essential do's and don'ts and uncovering the art of seamlessly integrating artificial intelligence to create an organic feel. Read on to gain valuable insights from around the web on how marketers can navigate this innovative landscape, shaping strategies that not only harness the power of AI but also resonate authentically with their target audience.

Weekly Roundup: How to Market Your Small Business

In this week's roundup, we delve into how small businesses can market themselves. Read on to learn more.