Bay Area Marketing & Advertising Blog 

All Posts

Weekly Roundup:  Reach The Right Customer At The Right Time With Radio

Weekly Roundup_Reaching the Right Customer at the Right Time with Radio an Social Media

Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.  

This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.  

Why use radio for targeting the right people at the right time. - Radiocentre 

In Re-evaluating Media Ebiquity’s analysis of the targeting capabilities of different media placed radio top of the list as the most flexible medium as it can be used to target audiences in a variety of ways:  READ MORE

 

Is Radio Advertising Effective? - Ad Results Media

With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness. READ MORE 

What Does it Mean to Reach the Right Person at the Right Time? - Bonneville Bay Area 

Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.  

Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. By taking the buyer's journey into consideration, brands are able to create ads that speak to their target audience's needs, with the right message at the right time.

READ MORE 

Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox!   

We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

How to Integrate Social Media for a Perfect Advertising Campaign  

The Top 3 Social Media Platforms You Need to be on and 3 Best Practices for Each 

Unleash the Power of Radio Advertising Through Integrated Campaigns 

Contact Us | Bonneville Bay Area

Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is passionate about client success and cultivating effective campaigns.

Recent Posts

Reach vs. Impressions: What's the Difference and Why are they Important?

'Reach' and 'impressions' have become marketing buzzwords that cause confusion among some marketers. The problem is that not everyone completely understands what they are, much less how to optimize them. Nonetheless, they both play an essential role in brand awareness, brand engagement, and measuring your campaigns’ success, so it’s important to familiarize yourself with their nuances. 

Weekly Roundup: The Importance of Micro-Moments in Marketing

As a marketer, it is essential to recognize micro-moments in order to effectively connect with your target audience. By being present during these moments, you have the ability to impact their choices and form their preferences. Check out this week's weekly roundup for more information.

Weekly Roundup: How To Successfully Market A Small Business In 2023

Ever wonder what the most effective strategies are for promoting a small business? If so, this week's weekly roundup is for you!