Bay Area Marketing & Advertising Blog 

All Posts

Weekly Roundup: How Brands are Winning with the Help of Influencers

Untitled (552 × 376 px) (552 × 276 px)

Influencer marketing has become a game-changer in the world of advertising and brand promotion. By harnessing the power of social media and partnering with influencers who have a large following, brands are able to reach a wider audience and connect with consumers in a more authentic way. This week's roundup focuses on the latest predictions in influencer marketing, social media, and the marketing medium where influencers first took the mic!

Influencer Marketing Predictions in 2023 - Forbes

Influencer marketing could become one of the most powerful marketing tools in 2023. Creator marketing can drive brand growth across the entire purchasing funnel, and many companies have leveraged online and offline influencer strategies over the last several years. Understanding social trends and adjusting influencer marketing strategies will be key to developing successful campaigns and delivering outstanding results for brands in 2023. <<<READ MORE>>> 

6 of the Most Important Social Media and Influencer Trends in 2023 - Digital Marketing Institute

The social media and influencer landscape is ultra-competitive and eventful. Just think about the controversy around Twitter under Elon Musk’s control to see just how crazy it can get! 

But the social arena is the place for brands to make their mark and engage their customer base. With so many social media networks to choose from for your marketing activities, it can be difficult to keep up with what’s new and what opportunities are out there for driving brand awareness. 

 <<<READ MORE>>> 

Influencer Marketing: Radio did it first  - Bonneville Bay Area

Nearly three years after the first lockdowns, we’re still discovering new seismic shifts in society—and how consumers respond to marketing is no different. Going into 2023, the collective yearning for connection hasn’t gone away. Despite the initial reticence, many have embraced the paradigm-shifting opportunities the digital community offers. “After three years of COVID, everybody is super ready for a hyper-virtual world,” says Moran Kadussi, who tracks global digital trends at Wix. "You can do more things in the virtual sphere than you thought you could before.” <<<READ MORE>>> 

 

Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox! 

We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Contact Us | Bonneville Bay Area

Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

Recent Posts

Weekly Roundup: The Guide to B2B Marketing in 2023

Business-to-business (B2B) marketing has come a long way in the past few years, and as we look ahead into 2023, it's crucial for businesses to stay on top of the latest trends, strategies, and technologies to remain competitive. Whether you're new to B2B marketing or a seasoned pro, keeping up with the latest resources and best practices is essential. In this week's roundup, we've curated a list of the latest and most informative resources to help you stay up to date on B2B marketing.

Data Analytics: How Bonneville Bay Area Uses Data When Designing Digital Marketing Campaigns

Data drives business. However, simply having access to information doesn't give you actionable insight. There is a wealth of marketing data available, but the difference between a successful campaign and one that never takes flight is in data analytics.      Bonneville Bay Area leverages the power of data analytics to design digital marketing campaigns for its clients. Let's look into why gathering the right data, having the expertise to understand what it reveals, and understanding how to leverage those insights for digital marketing campaigns are key differentiators for success. 

Weekly Roundup: The Latest Buzz on ChatGPT

ChatGPT is an important breakthrough in the field of artificial intelligence as it has revolutionized the way computers understand and generate human language. This week's roundup highlights the latest buzz on this fastmoving technology.