Bay Area Marketing & Advertising Blog 

All Posts

Weekly Roundup: Reaching Customers On The Go Through Mobile Marketing

Reaching Customers on the Go Through Mobile Marketing

From smartphones and tablets to wearable gadgets, people are constantly on the move, relying on their mobile devices for communication, entertainment, and accessing information. This widespread adoption of mobile technology has presented businesses with a unique opportunity to reach their customers anytime, anywhere.

Read this week's roundup to uncover how to reach people who are on the go and unlock the power of mobile marketing.

11 Effective Mobile Marketing Techniques That Can Drive Leads And Sales - Forbes

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an AI-powered system can be used frequently for mobile marketing. However, there lies some skepticism on how consumers give and receive their information online.


So, what other ways can mobile marketing be implemented in a way that makes your target audience comfortable and still be able to get sales and leads? Below, 11 Forbes Communications Council members share ways that are effective for both. <<<READ MORE>>> 

Marketers who prioritize apps are winning today and tomorrow - Think With Google

Apps are an essential tool for marketers to drive business growth.

Increasingly, apps are where people are spending their time. In the U.S., for example, 80% of mobile time is spent in-app versus in web browsers. And when a customer has your app, they are more likely to be loyal and have higher lifetime value. According to a recent global study we performed with Kantar, 87% of retailers agree that their app users are more loyal and have a higher lifetime value than nonusers.

It’s no surprise, then, that marketers are adapting their strategies to prioritize mobile apps. Indeed, 81% of retailers and 75% of e-commerce companies plan to increase their investment in promoting their app over the next 12 months. <<<READ MORE>>>

Mobile Marketing Trends - how to stay competitive - Adobe

Keeping up with mobile marketing trends can be a challenge for marketers as technology continues to advance and customer expectations continue to grow. The digital world moves so fast that missing a trend or using outdated methods can slow down your progress and result in your brand losing relevance and trust in the industry.

For example, the Pew Research Center found that 85% of Americans now own a smartphone. This data shows how much opportunity a brand could be missing out on if mobile marketing isn’t already playing a central role in digital campaigns.

This post will explore the top mobile marketing trends for 2023. This insight will help you prepare your mobile marketing campaigns to ultimately position your business at the forefront of the industry. <<<READ MORE>>> 


Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox! 

We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts: 

Contact Us | Bonneville Bay Area

Sarah Burkhart
Sarah Burkhart
Sarah is the Sales Marketing Specialist at Bonneville Bay Area. She is deeply passionate about crafting campaigns that resonate with clients and drive results, always striving to stay ahead of the curve.

Recent Posts

Weekly Roundup: Holiday Marketing Guides From Your Favorite Platforms

Check out this week's roundup to learn more about how to improve your marketing plans this holiday season with Guides from LinkedIn, Meta, and TikTok.

Innovative Ways to Stay Top of Mind During a Seasonal Downturn

Staying top of mind year-round is crucial for businesses who want to stay competitive in their industry. This requires constant marketing efforts, even during months when it doesn't feel like there are many opportunities to reach new customers. Rather than becoming complacent during a seasonal lull, it’s an opportunistic time to evaluate current strategies and refocus your message to attract leads. This translates to being more creative with your marketing efforts.

6 Types of Digital Advertising that Pair Well with Radio

When it comes to marketing, there are a lot of different strategies that you can use. You can try one approach and see how it goes, or mix and match different strategies to create a well-rounded plan.