Broadcast radio ad spend saw double-digit growth last year. And marketers are catching on to the fact that spreading their ad dollars around is the way to go. Digital video has exploded. As brands are looking to video to get their messages in front of more viewers, no screen is too big or small.
Check out our latest marketing insights in this week’s roundup of news from around the web.
The gap between digital and AM/FM radio continues to close, at least when it comes to where national advertisers are placing their dollars. According to Standard Media Index, while both segments have seen double-digit growth during the past year, the rate digital advertising spending increased is triple the rate and is now approaching parity with broadcast radio in terms of national ad dollars. <<<Read More>>>
Advertisers have seemingly found promise in the small, silver screens of Hulu, Roku, and other ad-supported streaming services.
The digital advertising landscape has become increasingly crowded, expensive, and harder to measure, thanks to recent data privacy regulations. Cord-cutting continues to rise as people spend more time streaming content. All of the changes have pushed brands to look for alternative ways to get in front of consumers. <<<Read More>>>
Successful business owners know that radio and digital marketing are powerful tools individually. However, when they are combined, they make the greatest impact on a marketing campaign, driving significant advertising results. Integrating radio and digital enables marketers to create powerful campaigns that produce an impressive ROI. Let's look at some benefits that illustrate why you should combine radio and digital marketing. <<<Read More>>>
Don’t miss a single blog! Subscribe to the Bonneville Bay Area blog here, and get the latest updates from around the web sent straight to your inbox!
We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
Weekly Roundup: How Radio, Digital, and Video Fit into Your 2022 Marketing Strategy
Weekly Roundup: OTT and Video Continue to Make Waves
Weekly Roundup: How Digital Marketing Can Curb Home Improvement Recruitment Woes