Marketing was once a relatively straightforward profession, though far from easy or simple. However, there used to be some clarity in defining the boundaries of the role, particularly when it came to communications. But as the digital age burgeoned, the marketing landscape underwent a rapid transformation, with a proliferation of options and the emergence of new challenges, especially in the realm of data privacy. >> READ MORE <<
Customer experience is not just a set of actions. It also focuses on feelings. How do your customers or prospective customers feel about your brand? At every customer touchpoint, you can improve—or destroy—how your customers feel about you. So there are important decisions to make at each touchpoint, and those decisions influence how successful your business will be as a result. >> READ MORE <<
Vanity metrics are metrics that look good on the outside. But, they do little to help inform your strategy or encourage conversion.
Think of vanity metrics as shining stars in your portfolio – they shine bright so they look good to you as well as others observing your business. In reality, though, those shining stars don’t contribute much to your business growth. >> READ MORE <<
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