We’ve come a long way since wiping down our groceries before bringing them into the house, and it’s only up from here.
A recent study shows that local ad buyers increased their trust in radio marketing experts during the pandemic and beyond. High inflation isn’t stopping shoppers from celebrating dads this year. An omnichannel approach could be your secret to scoring more sales. See how you can integrate traditional and digital tactics for a winning strategy. Catch all this and more in our latest weekly roundup...enjoy!
Local advertisers will up their radio ad spend by 5.4% in 2022. That is the third -highest growth rate among traditional media channels.
During the pandemic, local businesses discovered the value of their own assets. Social media and website development became the two biggest growth categories as merchants relied on them to let customers know they were open for business and about the new protocols they developed for placing and picking up orders. At the same time, businesses realized they needed help from marketing experts and turned to media companies that offer holistic marketing advice. Borrell’s 2021 survey of 2,811 local ad buyers found 85% who said it is especially important for sales reps to exhibit a high level of marketing expertise.
The portion of local ad buyers who said radio sales reps have substantial/exceptional marketing skills surged from 32% in 2016 to 41% in 2021, outdistancing all other local media channels. And in the increasingly important area of digital skills, radio tied with TV for first place in the minds of local ad buyers with 28% saying sales reps from each medium possess digital skills that are very to extremely savvy. >> READ MORE
Depending on a wide array of variables, you might be on the hook for dozens of Father’s Day presents or cards over the course of a lifetime. Everyone can forgive a little repetition. But in a year with added financial pressures from inflation of gas prices and consumer goods, supply chain crunch, and bearish economic sentiment, have Americans’ Father’s Day shopping plans changed much, if at all? >> READ MORE
When it comes to retail marketing success, omnichannel strategies can help you boost brand awareness, target the right customers, and deliver exceptional experiences. Sounds simple, right? In practice, creating a winning retail marketing strategy is a task better left to the pros. Discover how radio is a direct line to shoppers, how brands are dealing with attribution dilution, and how radio ads can boost your digital efforts. >> READ MORE
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