Welcome to this week's roundup, where we delve into the artistry of brand storytelling and the strategic nuances that are reshaping the landscape of modern branding. In this roundup, we will dissect the compelling interplay of nostalgia, mascot branding, how to utilize animation to capture attention, and more. Read on to learn more!
In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on what we already know works. <<<READ MORE>>>
In the bustling realm of modern branding, a unique and vibrant protagonist has been silently stealing the show – mascot logos. From sports teams to tech titans, fast food to financial services, these friendly faces are working their magic on the global stage, adding depth and personality to brands worldwide.
Let me drop a little secret here: Mascot logos aren't just about fun and games – they're powerful, strategic tools in branding. They've become integral brand ambassadors, embodying a company's spirit while serving as a memorable, relatable symbol to audiences. Think of the most memorable ones: the Twitter bird, the Michelin Man, or the famous Planters' Mr Peanut. These mascots are practically celebrities within their respective industries, aren't they? <<<READ MORE>>>
Keeping a brand relevant is a constant and ongoing challenge.
Branding has to do a lot of heavy lifting—it has to be unique, it has to be relatable, it has to communicate your brand’s mission, purpose, identity and more.
There is so much that goes into modern brand identity design. You have the visual identity of your brand, which includes the logo, color palette, and graphic elements, and how these are used and represented in your marketing materials and products. Then you have the brand voice and the way in which your brand communicates with the world. <<<READ MORE>>>
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