As fun as it is to read about mega marketing deals leading up to Super Bowl Sunday each year, we’re here to bust a myth. You don’t need to spend a gazillion dollars on ONE ad to make an impact with your target audience! Integrated campaigns can have the reach you need to effectively parlay your marketing dollars into a winning strategy. Check out these articles in our weekly roundup to learn more.
Marketers are paying a reported $6.5 million for a 30-second spot airing in this Sunday’s Super Bowl between the Los Angeles Rams and Cincinnati Bengals on NBC. About 96.4 million viewers tuned in during an average minute last year to watch the Tampa Bay Buccaneers beat the Kansas City Chiefs. So, what could a marketer get if they invested some – or all – of that $6.5 million in radio?
For $2.5 million, or about 40% of the cost of a Super Bowl TV ad, a brand could buy a month-long network radio campaign and reach 65% of the country’s 258.3 million 18+ population or 168 million adults. The advertiser would save $4 million by skipping the Super Bowl and reach 74% more people. For $5 million, they could buy two months of network radio and reach double the number that would see the Super Bowl ad. <<<Read More>>>
Brands are snagging the attention of half-interested viewers who will likely be on social during the big game. Some brands have decided to ditch the game entirely for TikTok this year, and while the platform is not on track to replace Big Game ad spend in a major way anytime soon, advertisers are recognizing just how crucial a differentiated marketing strategy is in driving home their Super Bowl spots. Brands must find compelling ways to play into conversations that are already happening online while primarily uplifting the content of creators. <<<Read More>>>
Endless ways exist to create a perfect advertising campaign, and a perfect ad campaign for your business will not look like an ad campaign for any other. What perfect campaigns all have in common is that they supply enough touchpoints to create a full customer journey.
Customers need numerous touchpoints before they're ready to make a purchase from your brand. They need to feel confident you understand their pain points and that your product will address them effectively. Integrating social media into your ad campaign ensures that it will cover the full buyer's journey. <<<Read More>>>
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
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