Reaching the right customer, at the right time, on the right channel seems easy, right? Seasoned marketers know that this can be a little more challenging than it looks. It takes a strategic, multi-channel approach to win the attention and loyalty of your customers.
This week’s roundup explores how radio is adapting to changing audience routines, the best times to post on social media, and what it really means to reach customers where they’re at.
In Re-evaluating Media Ebiquity’s analysis of the targeting capabilities of different media placed radio top of the list as the most flexible medium as it can be used to target audiences in a variety of ways: READ MORE
With all the marketplace buzz about podcasts and streaming music services like Spotify, Apple Music, and Pandora, it’s easy to underestimate the power and effectiveness of AM/FM Radio. However, those perceptions are much different than the realities of AM/FM radio usage, ad penetration, and ad effectiveness. READ MORE
Advertising new home sales to someone who recently bought a home or a new car to someone that just bought one is unlikely to give brands the results they want. These ads miss the importance of reaching the right person at the right time in the buying journey.
Consumers receive and respond better when the marketing of products and services is most relevant to their current life experiences and needs. By taking the buyer's journey into consideration, brands are able to create ads that speak to their target audience's needs, with the right message at the right time.
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We cover the latest marketing tips, best practices, and insights that you can apply to your Bay Area business. Check out some of our recent posts:
How to Integrate Social Media for a Perfect Advertising Campaign
The Top 3 Social Media Platforms You Need to be on and 3 Best Practices for Each
Unleash the Power of Radio Advertising Through Integrated Campaigns