As the world of marketing continues to expand, many are realizing that marketing isn't just a tool to help sell your services; it's a way to form meaningful connections with customers and keep your brand relevant.
Consumer home improvement spending is expected to jump by 4% this year, a total increase of 20% since 2020! There's never been a better time to brush up on your digital marketing skills to grow your home improvement business.
With digital advertising, you have a guaranteed way to get your ads in front of the right audience. Besides targeting people based on demographic information, you can also segment your audience for even more specific targeting. For example, some people prefer to do their home renovations themselves, so they only need materials. Other people are interested in having a team of home improvement professionals do the work for them.
It's also easy to see your ROI because pretty much any form of digital marketing is trackable. You can see how many people interacted with your content, your average impressions per day, click-through rates to contact pages, and more! Having this data on hand also allows you to refine your future advertising campaigns to suit the needs of your target audience.
Through digital marketing, you'll find that it's very easy to improve brand awareness. Using just one digital marketing channel can increase brand visibility by up to 86%! This is sometimes difficult to achieve with traditional marketing such as TV, as you're not always sure that your target will see your ads.
Additionally, we know that most people do research about products online before they make purchasing decisions. With a strong online presence, you'll naturally gain more trust from your audience. If your target can't find any online reviews about your company or a website, they'll probably take their business elsewhere. Having a digital presence can also set you apart from rival companies that lack solid marketing strategies on virtual platforms.
It only takes a moment or two to create a social media account and start posting about your business. However, it takes expertise and a sound strategy to turn followers into customers.
Social media is a great place to keep customers informed about your latest products, sales, and other relevant pieces of information. Your customers can like and share your content, driving up engagement and causing your ads to appear on more feeds across the platform.
Don't just post your content: reach out to users who reply and keep the conversations going! For both old and new clients, swift customer service is the quickest way to gain their respect; 54% of consumers have more positive opinions of brands that address complaints on social media.
When planning a digital marketing strategy, making room for SEO is essential. When customers do an online search for 'home improvement companies near me,' you want to be sure that your brand appears! Mention the exact locations of your storefronts on your website. You can also include the general area that your company serves or any key locations next to your stores.
To guarantee that your business appears in a search, you can also pay for SEM. These paid ads are displayed at the top of the page before any other organic results. Many of them are pay-per-click ads, meaning you won't even have to pay for them unless someone actually visits your site!
Content marketing can also help you improve SEO practices on your website. It's easy to fit quite a few keywords into your written content, such as blogs or infographics. It's also an excellent way to showcase your expertise in the home improvement industry, which will naturally attract more leads.
Email marketing is another low-cost digital option, and it also has one of the biggest ROIs. This is likely because customers are big fans of personalization: it makes them feel appreciated and inspires repeat sales! With email marketing, you can put the names of each customer in the subject line and at the beginning of every message.
It's easy to determine the ROI of each digital marketing channel. For example, successful email campaigns will have high open rates, generous click-through rates, and lead conversions. For content marketing, you'll have many returning and unique visitors, as well as purchases of the products mentioned in your blogs.
Outside of these metrics, your campaign's success will also be apparent in other ways. You'll probably see your brand being recommended frequently on social media, as well as more visits to your physical storefronts! If you need assistance tracking your results, a qualified media partner can help you along the way.
Digital marketing is more efficient for many advertisers to use because it provides clear results and lets you build brand awareness effectively. With so many digital marketing options available, it's easy to have three or more channels! As your home improvement company becomes more visible, you're guaranteed to outshine your competition and enjoy long-term business growth.