If You Can't Beat 'Em, Join 'Em:
How Financial Apps Are Affecting the Financial Planning Industry and What You Can Do About It

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DIY investing is like doing your own dental work: sometimes, you really do need a professional. 

How should financial institutions counteract the trend and present themselves as the better alternative to self-investing? Digital marketing is the answer

In this eBook, you'll learn how understanding where the DIY generation spends their time gives you several options for effective digital marketing approaches, plus tips to help you get started!

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