Merritt College Cybersecurity Program

Merritt College has a student population of approximately 6,000 and offers over 80 degree and certificate programs. Although the school is very diverse, its cybersecurity program had a low attendance rate for African American and Latino students. By partnering with Bonneville Bay Area for a solution to spark more interest in the program, the department saw impressive results.

An Integrated Marketing Case Study


“We went with KBLX because we were trying to appeal to a market segment that is truly underrepresented in the area of training for development jobs in cybersecurity or the overarching field of information systems.” -Anita Black, Emeritus Professor and Administrator

View the case study to see how these results were achieved.


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