City of Oakland

City of Oakland partnered with Bonneville Bay Area to help reduce the spread of COVID-19 through encouraging testing. The campaign proved to be successful. There was increased engagement from the Oakland community and inspired participation in pandemic assistance initiatives. 

An Integrated Marketing Case Study

City-of-Oakland-logo

“It was a privilege to be able to highlight our work in the community and connect with Oakland residents utilizing a different method of communication. Throughout this partnership, we learned the importance of relations and communication at a different level.” -Yvonne Cazares, Director of Community Engagement

Tune in to the City of Oakland COVID-19 Townhall 15!

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View the case study to see how these results were achieved.

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