City of Oakland

City of Oakland partnered with Bonneville Bay Area to help reduce the spread of COVID-19 through encouraging testing. The campaign proved to be successful. There was increased engagement from the Oakland community and inspired participation in pandemic assistance initiatives. 

An Integrated Marketing Case Study


“It was a privilege to be able to highlight our work in the community and connect with Oakland residents utilizing a different method of communication. Throughout this partnership, we learned the importance of relations and communication at a different level.” -Yvonne Cazares, Director of Community Engagement

Tune in to the City of Oakland COVID-19 Townhall 15!


View the case study to see how these results were achieved.


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