American Cancer Society

Through their partnership with Bonneville Bay Area, the American Cancer Society’s campaign was able to drive successful results including an 85% completion rate with their digital video and a 30% increase in attendance; 5,000 more runners at their largest signature walk San Jose Relay for Life.

An Integrated Marketing Case Study


“Bonneville was very strategic and creative when it came to targeting our desired consumer. Their access to large audiences and sophisticated advertising platforms helped us to target the right audience using the right messages, at the right time.” - Carmen Coffee, Director of Communications for the American Cancer Society

View the case study to see how these results were achieved.


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