Bay Area Marketing & Advertising Blog 

Higher education continues to grapple with digital transformation. Without understanding how your digital marketing translates to increased enrollment, acquiring the budget for high-quality marketing tools can be challenging.

As more and more homeowners and buyers are looking to inhabit live-work spaces, the construction and home improvement industry is moving full steam ahead. However, the industry is facing several hurdles, such as material costs, inflation, and labor shortages.

People from different cultures experience the world in different ways, including the way they experience your ads. If you want to tailor your ads to a specific demographic, you must consider cultural nuances during the process. In this week’s roundup, we dive into diversity reach and how radio plays an integral part.

Consumers are increasingly experiencing emotional connections to brands they love...and those they feel don’t understand them. (A double-edged sword!) Fewer consumers feel that brands are getting it right when it comes to listening to their needs and personalizing their interactions in the digital media landscape. Marketers that are getting it right are harnessing data and adjusting their messages accordingly. Read more about how this affects your advertising strategy in this week’s roundup of marketing news.

When it comes to branding, many marketers understand its importance but are faced with the challenge of demonstrating positive ROI to the people holding the purse strings. Marketers who are focused on the long-term effects of branding and advertising see a lift in brand awareness, and ultimately sales. This week’s roundup of news from around the web shows the importance of branding, even when advertising to a primed audience, how audio is making strong brand connections, and tips on how to measure the ROI of your branding efforts. Enjoy!

As fun as it is to read about mega marketing deals leading up to Super Bowl Sunday each year, we’re here to bust a myth. You don’t need to spend a gazillion dollars on ONE ad to make an impact with your target audience! Integrated campaigns can have the reach you need to effectively parlay your marketing dollars into a winning strategy. Check out these articles in our weekly roundup to learn more.

Change has always affected marketing in a drastic way. One day you are with the times, the next your strategy is outdated. Marketing in 2022 with be no different. Radio continues to give advertisers the best platform to promote their brand and create an emotional connection with consumers. Cross-targeting the broad audiences of Gen Zers and Millennials with social media and podcasts strengthens brand awareness and engagement – which is crucial because recent studies show that brand trust is the deciding factor in whether consumers make a purchase. Even if you have all of your marketing ducks in a row, how will you measure the ROI of brand awareness? Read on to discover the answer to this question and more in this week's roundup of marketing news from around the web.

Change has always affected marketing in a drastic way. One day you are with the times, the next your strategy is outdated. Marketing in 2022 with be no different. With advances in technology, changing consumer behaviors, and emerging formats, you can expect your marketing to continue to evolve at a rapid pace. Successful tactics are no longer mutually exclusive, rather a collaborative approach has been proven to work best. With this approach, marketers aren’t only setting the standard for what works best in business, but in all aspects of life. Read on for more about how you can achieve advertising success when merging traditional and digital tactics.

Certain industries were hit especially hard by the global pandemic and subsequent challenges, including travel restrictions, supply chain problems, and inflation woes. However, a recent study shows that the financial, auto, and travel industries are bouncing back. Still better news, retail sales are outpacing initial forecasts, and global ad spend is on the rise. We cover it all in this week’s roundup of marketing news from around the web.

The robust recovery in overall global and U.S. media spending this year returns markets to their pre-pandemic levels. Retail media ad spend continues to be one of the fastest-growing segments. So what does this mean for your marketing? Read our latest weekly roundup of news from around the web to learn more.