Bay Area Marketing & Advertising Blog 

Digital marketing is a necessity today for successful marketing campaigns and business growth. Still, you need to do it right if you want to make the most of this potentially invaluable asset. It's important to find a digital marketing partner that can meet your specific needs. Here are ten questions to ask your digital ad provider to get the best results from your marketing efforts.

In today's fast-paced digital world, consumers are constantly on the go and have come to expect instant gratification when it comes to their wants and needs. This is where micro-moments come into play. For marketers, micro-moments represent a huge opportunity to connect with consumers and influence their decisions.

'Reach' and 'impressions' have become marketing buzzwords that cause confusion among some marketers. The problem is that not everyone completely understands what they are, much less how to optimize them. Nonetheless, they both play an essential role in brand awareness, brand engagement, and measuring your campaigns’ success, so it’s important to familiarize yourself with their nuances.

This week's weekly roundup highlights the future of digital marketing with a focus on personalization, automation, and the use of artificial intelligence (AI). These technologies will allow companies to reach their target audience more effectively and drive business growth. Click on the links to learn more!

In this week's weekly roundup we will "roundup" the year with some of our most popular blog posts. If you have ever questioned what the most effective way to identify your customer needs is, or what's the difference between reach and impressions... read below.

As consumer preferences evolve due to social influences, digital marketers are using AI to reach, retain and engage customers in a more personalized manner. This week's weekly roundup examines how AI has significantly impacted digital marketing, enabling businesses and marketers to manage and analyze large amounts of consumer data without human intervention.

With the right tactics, streamlining your digital marketing efforts can bring success to your brand. This is because it's cost-effective to create and maintain, offers access to a wider range of your target audience, and allows you to connect with them on a deep level anytime and anywhere. Plus, your results can always be tracked and measured for more informed decision-making in the future.

Technology has changed how we view programming previously available only over broadcast networks and cable. It has allowed us to sever ties with cable companies and instead pick and choose our content providers. Today, viewers can use their computers, phones, and televisions to watch a wide variety of movies, shows, and video content via OTT and CTV.

GenZ is rethinking what its path to success should be. For generations, young adults were told that a traditional college education was the key to acquiring a good job, ensuring career progression, and achieving financial stability. The reality belies the sentiment. GenZers have repeatedly heard millennials lament that upon graduation, there were not only the promised jobs, but they were facing crushing debt from the exorbitant tuition.

The demographics of college campuses have changed. Once heavily populated by fresh high school graduates wanting to continue their education before entering the workforce, today's college recruits are represented by a variety of ages and backgrounds. Enrolling for a myriad of reasons, each student is also looking for a unique experience.